Anti is a clothing retail company that presents strong values about being proud of Korean-American heritage and modern streetwear. During my time at Anti, I helped produce content for their social media, design landing pages for promotions, and provide insight into site usability and functionality. I was also responsible for market research and strategy consultation for marketing towards a GenZ audience. Check out more @theantibrand on Instagram!

Rice Chicken LA is a local, family-owned Korean fried chicken restaurant located in the heart of Ktown. I joined Rice Chicken LA during its launch and was initially responsible for building a social media presence and marketing. I enjoyed this project because I was was given the freedom to add my personal style to all of the designs I produced. As I worked, I was also tasked with additional design campaigns such as menu design and printing, poster design and printing, and management of the website on a CMS platform. While I was given initial brand assets, I independently developed the branding and mood for the restaurant.

Kristos Campus Missions is an intercampus organization that connects Christian students across Southern California. At the USC chapter, I was responsible for creating graphics, announcement slides, content videos, and taking pictures for the social media accounts as a part of the Visual Arts and Media (VAM) team. Our social media was responsible for sharing crucial club information and creating memories for over 500 members.  During my second year I joined the board of directors as the head of the media team, and was responsible for delegating tasks and mentoring underclassman members.